Booked, Bankable & Visible: The Business Systems and LinkedIn Strategies Modern Speakers Need
In today’s speaking industry, talent alone isn’t enough. Successful speakers need both strong business systems and a credible online presence that helps them get found, trusted, and booked.
In this practical, high-value workshop, CPA Richard Melancon and personal brand and LinkedIn® visibility expert Michelle B. Griffin will walk attendees through the two sides of building a sustainable speaking business:
- The financial and operational systems speakers need to stay profitable and professional
- The LinkedIn positioning and visibility strategies that help speakers stand out to event planners, associations, podcasts, media, and referral partners
Attendees Will Learn:
- The business foundations every speaker should have in place
- Common financial mistakes that cost speakers money and opportunities
- What today’s event planners and decision-makers look for online
- Why LinkedIn has become a powerful speaker credibility and visibility platform
- The key elements of a strong “above-the-fold” LinkedIn speaker profile
- How to position expertise online to become more visible, credible, and bookable
Whether you’re building your speaking business or leveling up your professional presence, this interactive workshop will give you practical tools and strategies you can immediately apply.
Join us for an informative, actionable session designed to help you become more booked, more bankable, and more visible as a speaker.
About Michelle
Michelle B. Griffin is a TEDx and keynote speaker, PR-powered personal brand strategist and LinkedIn visibility expert who helps high-achieving professionals elevate their presence and influence for business growth.
As the founder of Brand Leaders and the She’s Visible movement, her keynotes, workshops, and hands-on training equip experts and leaders with the clarity, confidence, and competitive advantage to stand out and stay top of mind.
With 20+ years in communications and a master’s in public relations, Michelle brings a rare blend of agency, corporate, and association leadership experience. From Fortune 500s to startups, she has built high-impact brands, driven record-breaking engagement, and led strategic initiatives in branding, audience growth, and executive visibility.
Her insights have been featured in Forbes, Entrepreneur, Success, Inc., and Authority magazines and she is a frequent guest on industry podcasts. Michelle is the author of Position Yourself and The LinkedIn® Branding Book, a Certified AI Facilitator and AI Builder with Empressa.ai, and host of the Own Your Lane™ and The LinkedIn Branding® Show podcasts.
When she’s not helping others grow their visibility and influence, Michelle enjoys walking and working out to ’80s tunes, connecting with new people, and searching for gluten-free treats on her travels.
Learn more at MichelleBGriffin.com | She’sVisible.com
About Richard
Richard Mélançon has over 30 years of experience as a Certified Public Accountant, Business Consultant, and Professional Speaker. He has worked with companies from coast–to–coast to improve operations, enhance security, identify workflow improvements, build an ethical culture, and improve staff productivity.
His speaking presentations are based on professional experience working with companies to address core problems within the business. For example, one company could not stop employees from arriving late because the owner was focused on the clock, not worker productivity. The symptom was tardiness because start time was 7:00 am. The problem was that the employee (a young parent) drove children to daycare which opened at 7:30 AM. The solution: Flex-time. The result: staff attitude improved, productivity increased, and customer service soared.
Mr. Melancon has published three books since 2009. His first book, “You Can Afford the Good Life,” is a personal money management guide for people who are in financial crisis. His second book “18 Secrets to Unlock Profits and Inspire Employees,” helps companies to implement “Best Practices” to operate an effective business. His third book, “Integrity-Based Leadership,” helps business owners align their personal values with the corporate mission to reduce stress, build the employee team spirit, and expand profits significantly.
LOCATION:
The Foundation Room at OnPath FCU
3131 North I-10 Service Road
Metairie, LA, 70002
Please RSVP and let us know if you plan to attend!