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Stand Out to Get Booked: The Speaker Branding Toolkit™ to Position, Package & Promote What Sets You Apart with Michelle B. Griffin
You have ideas worth sharing and audiences who need to hear them. But even the best ideas can get overlooked if your message isn’t clear, your bio feels generic, or your speaker materials don’t reflect what you truly bring to the stage.
In a crowded market, clarity is what sets speakers apart. When audiences and event planners understand exactly what a speaker delivers and why it matters, they remember them, refer them, and book them.
This session is here to help you make that happen.
Whether you’re just getting started or you’ve been speaking for years, this hands-on workshop will help you clarify your positioning, sharpen your message, and build a standout speaker brand that gets you remembered and booked.
Using Michelle B Griffin’s signature Own Your Lane™ system to develop your Speaker Branding Toolkit,™ you’ll walk step-by-step through what it takes to not just be a speaker but be the speaker they choose.
- Clarify what you want to be known and booked for
- Craft a clear Speaker CLAIM Statement™ that communicates your value
- Define/refine your speaker bio, talk titles and topic suite
- Map out a one-sheet, speaker page and LinkedIn presence
- Package credibility and build strategic visibility in a way that connects, not just impresses
- Communicate your message with confidence, online and off
Attendee will walk away with a
- A personalized CLAIM Statement™ to position your speaker platform
- A working outline of your speaker one-page using a guided worksheet
- A checklist to tighten your brand across digital touchpoints
- Tools, tech and tips for using PR and publicity to promote your message
- The clarity and confidence to show up as the speaker who stands out and gets booked
This workshop is about owning your lane as a speaker so your message lands, your presence sticks, and your brand opens doors and unlocks opportunities.
About Michelle B. Griffin
Michelle B. Griffin is a TEDx speaker, PR strategist, and personal brand expert who helps experts and thought leaders clarify what they do, why it matters and how to communicate it so the right people take notice.
She’s the creator of the Own Your Lane™ personal brand communications framework, a four-step roadmap to position your difference, build a memorable message and grow an authority platform that gets you chosen.
Michelle is the founder of Brand Leaders and a trusted advisor to Fortune 500 companies, startup founders, and industry thought leaders who want to clarify their message, expand their reach, and grow visibility with a strategic, human-centered approach. With 20+ years of experience in corporate, agency, and association leadership, and a master’s in public relations, she’s also led B2B conferences, booked keynote speakers and breakout presenters, and knows exactly what decision-makers look for when choosing talent.
As a keynote speaker, author and podcast host, Michelle has been featured in Forbes, Entrepreneur, Inc. and Authority magazines and is interviewed weekly on industry podcasts. She is the author of Position Yourself and The LinkedIn® Branding Book, and hosts the top-ranked Own Your Lane™ and The LinkedIn® Branding Show podcasts.
When she’s not helping people find the right words to say what they do, you’ll find her walking and working out to ’80s music, collecting vintage finds or recharging outdoors under the Florida sun.
Learn more at MichelleBGriffin.com
LOCATION:
The Foundation Room at OnPath FCU
3131 North I-10 Service Road
Metairie, LA, 70002